It can be a challenging trying to convince the marketing department to incorporate video as some people see it as a big commitment. The managers could be of the opinion that video production is expensive and difficult to track. That is why they will turn away the idea of looking for corporate video production in Dubai as they might not know what they are dealing with in the first place. Video marketing is not as complicated as most people think.

More than 87% of companies are now using video in their marketing campaigns. Video has a powerful effect on consumers as more than 79% of people claiming that a video from a brand helped in convincing them to buy the product or service.

Video is not only the present but also the future of marketing. That is why it crucial for companies to incorporate it into their marketing campaigns for long-term sustainability. Here are some of the reasons why you should include videos in your marketing strategy.

Very effective on social platforms

If you have been using social media for a while, you know how important video content is. According to research, 48% of people said that they are more willing to share video content with their friends compared to other forms of content. The best way you can make an impact is to post your videos.

Video is growing every day and the opportunities on social platforms like Facebook and Instagram are enormous. Video content has the highest engagement compared to other forms of multimedia. You can go ahead and post live videos as it is likely to get six times more the interaction compared to normal videos.

Good for Mobile Viewers

There was a recent study done by Delloite which found out that Americans check their mobile phones 8 billion times a day. More than 75% of the video views come from mobile. This means that you have to create custom content with mobile viewers as the priority. There has been an increasing demand for fast content and mobile is the platform of choice.

More Attention

Video content is likely to capture more attention compared to pictures or text. We live in a fast-paced world where so many things are demanding the consumer’s attention. You have a small window of opportunity to impress and using video can be very effective. Video is more effective in capturing the eyeballs compared to static ads. Studies have shown that a user is likely to spend 88% more time on a website with an engaging video.

Emotional Connection

Emotional branding is more authentic and appealing and the best way to convey it is through video. More than 94% of consumers are likely to recommend a brand that engages them emotionally. The emotions have a big impact as they create a positive ROI. You can expect a new experience with video every time. That is why companies need to create new content frequently. For more information on video marketing, you can check out https://www.zainimedia.com/

Zaini Media

Office #2304, 23rd Floor, Shatha Tower 

Dubai Media City, Dubai

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Mastering any type of animation requires hard work and continuous learning, being described as one of the hardest skills to learn. It can take year and years of practicing the techniques to become an expert.

As a experienced animation agency we have put together our top ten tips for you which we have seen happen many times and some simple changes could really change one’s animation quality. We wanted to share these with you and hope you find them valuable.

1. Start working in different spaces

Within our team we have seen output and delivery timings become significantly faster when we work remotely. There are no interruptions and of course you can increase your generation of ideas with extra inspiration from being in a completely different surrounding. In the office – having a comfortable setting and being somewhere you can let your imagination wander would be perfect! Good to have your colleagues at a close call so you can brainstorm your ideas too.

2. Listen and understand the brief, amends and feedback

Yes we did said you need to use your imagination and create unique new ideas. However if these do not follow feedback or even the original brief then your hard work is pointless. You can be the best animator in the world but if it is not in line with requirements then there will be an issue.

3. Take constructive criticism

Positive or negative feedback is there to help you create the best possible animation. When you have had your head in an animation all day, really living and feeling it – you can easily miss a main point. Also two or more brains work better than one. Some of our top animations have stemmed from a team brainstorm or a chat over a coffee or lunch. So do not be dishearten if you receive negative feedback as we should all be grateful for any type of feedback.

4. Over animating does not improve your animation

Animation really does not mean moving a character or object around as much as possible in each frame; it means making something look real and essentially bringing it to life. We have seen many times before young and eager animators move their assets around a lot. Instead you should step back and breath, thinking what does this type of character need to do to get their point across? Rather than just moving the object from A – Z. Try to become the character and get into their head. Even act it out yourself and get a second opinion. This way we guarantee you will not need as much movement.

5. Do you have a doubt? Throw it out!

We all want our animation to be perfect and to be like how we imagined it in our minds. If this is not working out and additional parts are being incorporated then we advise you start again. Andrew Gordon and Robb Denovan are the two directing animators at Pixar Animation Studios in USA. Both animators have quoted many times that one of the most seen errors amongst animators is over complex scenes. So what they do and recommend is that if a scene is becoming too confusing or complicated, then save your work, and start again from scratch. We could not agree more! Less is more or as some say – keep it simple.

6. Ask for feedback when ever you can

Yes we know that negative feedback can hurt sometimes after you have spent hours or even days on the animation video. However if you look at this in the way that if you have a dramatic and very funny ending but this is not portrayed in the characters faces – then changing it will completely improve the whole piece. Feedback to make your team laugh can be a good goal and feedback that will change your piece.

7. Quiet moments really are important

After many years of working with different levelled animators we have seen that silence and quiet moments are missing, when actually the most important. Think of a silent moment as your chance to share the impressions of the character and get their feelings during that scene across. This also gives the audience a chance to connect with the character. So all in all this is a win win tactic.

8. Know your ending before you figure out the middle

Endings can be the hardest part of any story. So tackling it at the beginning or latest the middle will really help you out. Once you are clear on what it is there the rest will fall into place we promise!

9. Try not to add to much information in into a shot

Trying to wedge as much information in one shot is another trait we see on a regular basis. This can really effect the characters and the whole storyline as the essence will be missed by trying to share too much at once. Again we will safe simple is the most effective.

10. Do you like animation or do you like to animate?

We worked with R&R agency to create the Dubai Font animation video. Rosana Urbes, owner at R&R Animation tells that before you jump into animation you need to understand if you want to become an animator. Admiring someones animation video is very different to carrying it out. It takes countless hours and days repeating the same scenes and sketches to get the perfect scenes. Motivation and pro activity is a must as well as a lot of hard work.