Zaini Media had the honour to work with Y & R agency to produce the official animated video to showcase the first city being Dubai to launch its very own font.
As an award winning video and animation agency, we worked with Dubai’s crown prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to support the launch of their very own Microsoft font through a spectacular animation video.
We have now been established in the region for 11 years and were chosen to strategise and deliver the work, being part of the One Book Project. The collaboration also involved working closely with the talented composer Don Fuego, the former VP of legendary Los-Angeles based label Def Jam.
We have seen out of this world results so far, having received over 50 million impressions worldwide in a matter of weeks and this is expected to keep increasing. Being part of a worldwide talking point is a great feeling after all the effort and hard work the team put into this successful collaboration. We have seen the video posted by Dubai’s Prince Hamdan where he explained that the font was for self-expression meaning strength and freedom. The official hashtag trend he started was #ExpressYou which has gone viral since the post was published on Social Media channels. The font will now been adopted and used in all official correspondence in government institutions worldwide.
Hashem Zaini, founder and CEO of Zaini Media, spoke to the press about this piece of work “This is the actual reward and the absolute best reward of being in this business and the financial aspect is just a way to spread good vibes and creativity around the globe. The animation demonstrates our ongoing commitment to every client we service. Our team work and creative execution was very well thought out and now has been showcased worldwide which we are very proud of. International recognition and adding to our awards is the next natural step”.