Some of the most asked questions we get at Zaini Media on a daily basis are “what tips can you give for starting your own video production company in Dubai?” and “What are the first steps to take to set-up a successful video production agency?”.
This is definitely one for Zaini Media’s CEO Hashem Zaini to answer as he started the business 6 years ago with 2018 now beings its strongest
A good starting point is to firstly decide the type of business you want to have. Such as a free lancing, picking up new projects from time to time and working solely. Or maybe you favour a more medium size business where you might be involved in the sales side and hire free lancers or outsource some of the project work. The last option being a larger enterprise business where individuals would be required to carry out a range of different roles from HR to design and project management. This option means you can choose the role you want and love such as editing as your employees can fulfil the other jobs.
Hashem started Zaini Media carrying out most of the tasks himself from videography, project management and sales with the plan to hire employees at the right time which were highly skilled in one of these areas. This meant that projects were delivered to the highest standards by having absolute expertise in each area. The sales roles were the first that Hashem hired so that the increase in revenue allowed the business grow before taking on the highly skilled professionals.
In 2018 Hashem is now managing strategy and creative – being the head creative director at the video firm – handing over projects to the now team of 11.
Here are Hashem’s top 3 tips to survive in the early days of set-up
1. Have the video technical capabilities and understanding whether that is from yourself or you have the ability to hire people who do.
2. Have a strong understanding in sales and proposing projects to prospects and clients. This involves establishing and building relationships, networking with the ability to connect with your target customers. Such as finding and connecting with multiple types of businesses if you are aiming to deliver corporate videos.
3. Analysis is one of the most important components where you plan your resources and strategy to reach the correct prospects. You must understand what has worked well for you, your employees and what has not so that you can improve. For instance, if video creation is not your strong point – hire a really savvy videographer and become potential business partners. You may take lower fees yourself but the ball will start rolling which is effective longer term.
In general it is quite hard to find exceptional, good and strong video agencies so having the best resources is extremely vital to growing your agency and becoming a successful firm – beating the competition.
Now moving onto the creative aspect. We see many agencies and businesses turn into mass production houses for films and video which means one thing. High client turnover, low retention and non-existing lasting relationships. This type of business growth usually means the most important creative aspect is lost which is the one of the most valuable parts of your business.
Essentially your network and clients will always come back for more if the outcome is unique and one of a kind which does not happen when you are mass producing. Creating this level of high calibre work allows you and your team to grow your creative skills and always keep improving the exceptional work you are delivering.
Your company values and beliefs should be what drives you through each project and process. Not getting caught up is large revenue generators when you have the opportunity for your creativity to flourish with a project full of inspirational opportunities.
Don’t forget why you are doing this