Sanofi Event – Case Study
We were commissioned by Sanofi to create this talk show style hybrid event along side innovation dynamics in under 7 days. We collaborated with the comms teams to creatively structure the event running order like a 1 hour tv show, inclusive of all the elements in broadcast branding. We created 4 commercials, The event intro, The offline segments and multiple other micro transitions within the 1 hour segment. We also worked with our studio partners to stage and rehearse the Q&A session with the interviews, and the live switching of content within the session. Results: The event was viewed by more the 700 Sanofi employees and set the stage for more virtual events to come in the future.