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July 25, 2021

Sanofi Event – Case Study

We were commissioned by Sanofi to create this talk show style hybrid event along side innovation dynamics in under 7 days. We collaborated with the comms teams to creatively structure the event running order like a 1 hour tv show, inclusive of all the elements in broadcast branding. We created 4 commercials, The event intro, The offline segments and multiple other micro transitions within the 1 hour segment. We also worked with our studio partners to stage and rehearse the Q&A session with the interviews, and the live switching of content within the session. Results: The event was viewed by more the 700 Sanofi employees and set the stage for more virtual events to come in the future.

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