Ajman University approached us with a new semi-corporate video project which focuses on the students, their lifestyle, their various cultures, the extra curricular activities, and the vibrant atmosphere of the university campus.
The concept we developed was “It’s time to…”, which reflects the lively energetic spirit of the youth, and speaks their language.
For the shoot, we went to the university to location scout and we organized auditions for the student. We filmed over 25 students, in more than 15 different locations across campus, including the females’ dorms. We later added some 2D animation, which included fun sketches and graphics that go hand-in-hand with the vibe of the project. It was a big hit with the university, and its students.