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Animated Videos Allow You to Better Target Your Audience

Posted by | Animation, Film Production | No Comments

Animation provides a fun and creative way to connect with an audience. No matter the target audience, animations can keep that audience more engaged for a longer period of time.

This not only gives you longer to make the points and get across the message you want to deliver, but can even encourage your audience to share the animated video online, creating even more marketing opportunities for your brand.

Knowing your target audience

It is crucial to be aware of the kind of audience you are targeting in order for an animated video to be successful. Generic animations aimed at an audience demographic that is overly wide will almost certainly not work, making it important to narrow down the target audience that the animated video is being created for.

Work out the average age of your target audience, the things they are likely to be engaged by and the kind of music they tend to enjoy.

Once you have narrowed down your target audience you will be able to have the animation tailored to the people you want to watch your video.

Directly addressing that audience within the video is a good demonstration of this. The audience’s mindset and particular circumstances can be described via voiceover, followed by the offer of a solution.

Making an impact

The use of animation can assist companies with emotionally connecting to their audience, which is of crucial importance in marketing. Tugging on the heartstrings will make people remember the video and thus your brand, and while storytelling is important a story that resonates with the audience will have a much bigger impact.

Business-related animation needs to be connected to the everyday life of its viewers, and once this has been done it is a good idea to demonstrate the positive impact you can have and have made life on the life of people just like them.

The animation needs to be good quality

When an animated video is created for a business, it is of crucial importance that that animation be of a high quality visual appearance and will not date quickly.
Many businesses that make use of animation choose the cheapest solution they can find to try and save money, but in the long term this approach will fail and make the video look dated and their company out of touch very quickly.

Customers will see the quality of the animation and associate that with the quality of the brand it is promoting, making it essential for the animation and every other aspect of the video to be of the highest possible quality.

Be on brand

Businesses can have different goals for an animated video, including communication the company’s values or simply trying to increase sales. Growing brand recognition is a common goal for the majority of businesses and to achieve this goal branding needs to be used in all forms of produced marketing collateral.

Animation enables personal branding to be used in all details of the video. The company’s identity can be promoted and the video’s message reinforced with intelligent branding techniques including using brand colours, logos, fonts and particular illustrations.

Audio needs to work with the animation

A successful animated video will draw in the target audience and completely capture their attention. While the visual aspect is dealt with by the animation, audio still plays a crucial part in the video’s success and needs to be in sync with the animation in order to ensure the viewer is left satisfied by the experience. A voiceover, matching soundtrack or sound effects can all be used to complement the visuals and deliver a message.

Animation can be a successful and rewarding marketing tool for any business. Contact Zaini Media for a cost effective solution for your animation needs.

Image: Flickr

5 Challenges 3D Animation Solves Over Live Videos

Posted by | Animation, Film Production | No Comments

The choice as to whether to make your next corporate video in either 3D animation or live action can be a complicated one, and is more detailed than just a debate over which is superior.

However in the case of 3D animation it is the case that there are at least five challenges that are faced by live videos that are solved by using 3D animation instead.

Stylish and simple

One of the challenges faced by corporate videos to get across the message they want to send to viewers as quickly and easily as possible, particularly when the idea that is being expressed can be quite complicated.

Boiling down the message into its most relevant and important points is a challenge that is best solved by animation.

Many modern technological and online businesses choose to make their corporate videos 3D animations because they are better at explaining to customers the value that they can offer them.

Animation is a powerful and flexible canvas that any brand can use to express itself with, whether they are looking for a clean, traditional and professional visage or a more, friendly and cartoony one.

Explaining the abstract

A corporate video that needs to explain an idea that is not so much complicated as abstract can also benefit much more from the use of 3D animation.

Live action can be great for a product that is tangible, but with more intangible services animation is can explain a step-by-step process such as e-services in a way that would be impossible to pull off in a live video.

Animation uses less equipment

Live action corporate video producers have a lot of things that they need to take under consideration, particularly in regards to the equipment they will need to make that video.

This equipment can include several different video cameras, lights, audio equipment and tripods, all of which will need to be present when the video is being shot.

Making a 3d animated video on the other hand is a lot less complicated. With just a computer and the right software, a video production company can produce a world class 3D animated video.

When you need to make changes

Sometimes a video is made, but something isn’t quite right and changes will be needed.

Whether the changes required are large or small, it is much easier to alter a 3D animation than it is a live action video.

In order to alter a live action production, producers may require all of the people involved in the original video as well as the right props and the same amount of equipment as when the video was first being shot.

If changes are required in a 3D animation on the other hand, the program just has to be booted up again and the producers can change whatever it is that needs to be changed.

Changing a video made in 3D animation is a lot less expensive than changing one made in live action.

Being creative

Creativity is incredibly important but also incredibly challenging when making a corporate video which, after all, will usually have a specific goal.

Making a 3D animation however opens up the limits of creativity for such videos in a way that a live action production would never be able to match.

Live action is limited by a number of factors including the weather, suitable locations and even by the limits of actual reality.

3D animation on the other hand can provide a corporate video with the appearance of a big budget live action Hollywood film with just a few clicks on the mouse.


If you’d like to discuss the possibility of creating a unique, affordable animated video for your business, don’t hesitate to contact our award-winning animation studio in Dubai to speak with a member of our team.

Image: Flickr

Why Most Corporate Videos Don’t Keep Viewers’ Attention

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It may not be what corporations want to hear, but the depressing reality is that the great majority of corporate videos simply do not keep the attention of their viewers.

Videos take time, money and effort to produce, and when viewers fail to stick around for the duration, it can feel like a terrible waste for anyone and particularly for corporations that are hoping these videos will bring them more customers.

But why do most corporate videos fail to keep the attention of their audience?

The short attention span

The truth is that the audience of today has a much shorter attention span than may once have been the case and in that most instances if they have not been grabbed within as little eight seconds of the video, they will tune out.

Ensuring that you have grabbed the attention of your audience within the first few seconds of the video is thus of more vital importance than ever before.

One way that corporate videos can ensure viewer retention is to not only to get straight to the point, but to make shorter videos that consistently stick to one simple message.

Bad videos

However if a corporate video is failing to keep the attention of viewers, it is a mistake for corporations to just blame the audience. Many corporate videos fail for a number of other reasons, including failing to provide the audience with a problem that your product or services can solve, or making it clear what benefits they bring.

Other issues that plague corporate videos in particular include a failure to communicate the message in a clear fashion, content that is rambling and redundant and the video’s production quality being not up to par.

Many corporate businesses also treat videos as checklists without considering if they are entertaining and appealing enough to get people to actually watch all of them, let alone absorb the message and then follow through to the desired end result (making a purchase).

Videos should move quickly to ensure viewer retention

Viewer retention should thus be a major priority for those producing corporate videos.

One of the best methods to maintain viewer retention is to ensure that your video moves quickly. This may seem like a simple point but it cannot be overstated. The hook on which your video is hung should be focused on immediately in the first stage of the video. The introduction needs to make the viewer immediately want to see more of it.

The simplest way to ensure the viewer will want to keep watching is to generate an emotional response as soon as possible to engage their interest.

Quality production

It is vital that any corporate video delivers excellent picture and sound quality. No one is going to keep watching a video that has a poor quality picture or which they are unable to hear properly. Not only is a video that has poor quality in either picture or sound unlikely to keep the viewers attention, but it could even have more serious consequences by creating a negative and even unprofessional impression of your company.

Everything should be about the consumer

One of the most crucial ways to ensure that a viewer will continue to watch a corporate video is to make certain that everything in that video is about them or relates to them in some way. According to YouTube video statistics, videos featuring the word “you” within their first five seconds had a 97 percent higher viewer count than others. Although corporate videos are obviously different to YouTube videos, findings carried out on different platforms can still be applicable.

It is increasingly difficult to hold the attention of the modern viewer, but it is not impossible. Zaini Media has many years experience in producing corporate videos that will get the results your corporation wants. Contact them today!

Image: flickr

Developing an Animated Character to Represent Your Brand

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Animated characters have proven to be an excellent method of humanising a brand in the eyes of your customer demographic. There are a number of reasons why animated characters are able to do this, but the primary one is that they tap into the viewer’s emotions more than is the case with any other character.

Nostalgia is very powerful, and animated characters are not only fun to watch but also remind the viewer of their childhood watching innumerable cartoon characters on television.

Animated characters are a great way to entertain people and put them at ease while getting across the message of the services or product your company provides, and a strong and memorable character can become instantly identifiable with your brand.

Making a brand ambassador

Many brands choose to hire well known celebrities for the purpose of promotion, but this can be expensive and only last a short time. Brand characters on the other hand have proven to be a valuable alternative, not least because they do not come with exorbitant wages and complicated contracts. There is also no danger of a brand character having a messy personal life that can negatively impact on the public perception of your brand.

The use of animated characters as a brand ambassador is not necessarily new, but the arrival of social media has offered businesses new methods to engage with these customers via these characters.

Why animation?

Some brands can be resistant to the idea of being represented by an animated character as they fear not being taken seriously. However the reality is that traditional corporate speak is very boring even for people within the same industry, and animated characters are just a better way of holding people’s attention and interest for a much longer period of time.

Rather than harming a “serious” brand’s reputation, a carefully developed animated character that targets the appropriate audience demographic will instead likely result in a number of ongoing benefits.


65 percent of visual information is remembered by people up to as long as three days after they have seen something, in comparison to just 10 percent of text-based information. This means that the use of an animated character will have the audience remembering your brand’s marketing activities much more than would otherwise be the case.


Animated characters can also be incredibly versatile. An animated character can appear in everything from company presentations to blog articles, explainer videos and advertising. Any marketing activity can benefit and have its effect boosted by the presence of an animated character. Any kind of content can also be made a lot more shareable simply because of the presence of an animated character.

Who uses animated characters?

Many brands in a number of different industries have already developed animated characters to represent them. The sectors most likely to make use of them tend to be ones such as food, insurance and utilities.

In recent years much success has been caused by animated characters such as Gio Compario for Go Compare and Aleksandr Orlov, the meerkat character used by Compare the Market. Brands from a number of other sectors may well see the appeal of trying to connect with their customers in such a manner, while eschewing the use of celebrities for this purpose.

The bottom line is that developing an animated character to represent your brand will ultimately be a boost to your entire business. Zaini Media offers a cost-effective solution to help you develop an animated character that will enhance your company’s connection to its customers and its overall brand recognition.

Image: flickr

Why People Often Connect Well With Animated Videos

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There are many different types of videos, one of which is animation. Animated videos are particularly useful in getting the audience to understand complicated concepts and products.

According to statistics, as many as 65 percent of people are actually visual learners, and the brain receives 90 percent of the information it is sent as visuals. Visual information is also processed by the brain at up to 60,000 times more quickly than text.

Animated videos are therefore an excellent method with which you can bring a story to life and ensure that people can connect with the message you are trying to send in a dynamic way that will engage them anywhere and at any time.

The expressiveness of animation

Live action video is great, but it also comes with a number of undeniable limitations that do not apply to animated videos. Animated videos enable factors such as characters, context, tone and perspective to be expressed in fun, inspiring and original ways.

In order to ensure that the audience is able to connect directly to the central concept of the video, animation has been shown to create a higher engagement level than that can be provided just by live action video.

Holding attention

Animation is also better at holding the attention of the audience better than any other form of video. Animation is capable of evoking emotions that will resonate with people, make them interested in following the story that you are trying to tell and increase the likelihood that they will want to talk about what they have just seen once the video has concluded.

One great example of this that almost everyone will always be familiar with is Google Doodles. These animations are just so adorable that they make people want to immediately click on them.

Audience identification

One of the best things about animated characters is that a fully customisable animated marketing video allows animated characters to be changed to come with specific features.

This means that the animated characters can actually be presented in a manner that looks like their audience. If your audience is able to identify with the characters that they are watching then it will help them to connect with the video even more. It may even cause people to become trusting of your brand as they feel represented and that you know and care about who they are.

The creative possibilities of animation

Animation comes with a vast array of creative possibilities in regards to telling your story in an artistic manner. Beautiful animation can even be used to deal with the most emotionally difficult concepts by tackling tough subjects in a neutral way.
The production of animated videos is also a lot more adaptable and flexible because you have complete creative control all the way through the process.

The types of animated videos

There are a number of different types of animated videos.

Whiteboard animation is one type of animated video that is particularly good for getting across complex topics in an accessible manner. These videos usually last between thirty seconds to just one minute but even when longer than that still have the ability to hold the attention of the viewer and enable them to remember more of the information for a longer period of time.

Typographic animation is essentially moving text, which helps keep the viewer engaged because the text on the screen is actually moving. Entire sentences can be animated along with music and beautiful visuals.

Cartoon videos are the most familiar type of animation, and are very engaging, capable of being used for any kind of video from general corporate brand overviews to tips and tricks etc.

Here at Zaini Media, we’re an award-winning team of animated video production specialists who can create the video you want with the animation style of your choice. If you’d like to discuss the possibility of us helping you to connect with your audience and elevate your brand, contact us today!

Choosing the Right Kinds of Visuals for Memorable Corporate Videos

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More companies than ever before are becoming aware of the importance of visual content.

Visuals are a powerful tool for engaging the audience, making them a crucial factor in the production of memorable corporate videos.

Visuals make a crucial first impression on anyone watching a video, in much the same way as the cover of a book. However the style of a video needs to be there for the entirety of its duration, making it all the more crucial to choose a visual style that tallies with the overall aesthetic and personality of your business.

Why does the visual style of your video matter?

There are a number of different visual styles used in corporate videos today. These styles include the likes of stock footage and animated video, animated graphics and still images, animated text, an animated presenter, live video with a presenter or interviews, and animated scenes and characters.

When choosing which of these styles to include in your corporate video in order to make it as memorable as possible, it is important to use logic to work out the style that would work best for your business.



An arty style is popular with some corporate videos, able to encapsulate intriguing fonts and attractive illustrations or graphics. These visuals work well with businesses in more creative industries, be they product-related or service-driven. An arty visual style provides a great deal of freedom for businesses to show off the creativity of their talent.


Bold is the name of another common visual style. This can be achieved by using the likes of snappy text animations, large fonts, geometric graphics and text that is all capitals.

Another method of conveying an image of boldness is with the use of colour. Go for vivid hues rather than muted backdrops.

This style is well suited to businesses that want to be noticed and make a statement, such as those in the fashion, tech or restaurant industries.


One of the most common visual styles used in corporate videos is known simply as a “clean” style. This is a pared back, very simple visual style that usually makes use of modern fonts on a solid colour backdrop. This is very common for the simple reason that it is suited to many different kinds of businesses.

Whether you choose a text or vocal narration style, it also needs to be kept simple and crisp as there is no point in having a simple visual style only to clutter it up with long-winded descriptions.

A clean visual style is often seen as an indication that your business is efficient, established, trustworthy and above all professional.

The visual style is thus suited to videos made by businesses that want to emphasise either their reliability or the simplicity of their products and services.


The other most common visual style used in corporate videos is elegant. An elegant style lends itself to sophistication, and usually features gradual panning within video clips, slow motion, and extravagant font styles as well as other forms of visual embellishment.

This style is often used by businesses that pride themselves on being timeless and traditional and offer premium high quality service or products such as weddings and high class real estate.

How to choose

There are a few ways in which you can work out the visual style that would be best suited to your corporate videos. One good tip is to work out who your main industry competitors currently are, and check out the visual style of their videos. Make your own judgement as to how effective and appropriate you believe those visuals are, and adopt your own approach in response.

Common Video Mistakes That Hurt Your Brand’s Reputation

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Video can be a great tool with which to market your services and products and enhance the reputation of your brand. However the flipside can also be the case. Making a mistake with your promotional video can be costly and actually do your brand’s reputation a lot more harm than good.

While some mistakes may be specific to your particular company or industry, there are a number of common video mistakes that are made by marketers across many different fields.

The good news is those mistakes are so common that they can be easily avoided just by following a few simple tips.

No story, no video

One of the most common mistakes in video marketing is failing to include an actual story within a promotional video. Storytelling is integral to the process of communication and has been since the dawn of human history.

Using stories in marketing videos help the viewer to remember your brand and may even result in them making an emotional connection to it. Some brands, such as Nike, have used the art of storytelling in their marketing videos so effectively that they are able to dominate the industry that they are in.

Stories need a beginning, as well as a middle section, and an ending. The beginning should present the problems your customers are likely to face in order to grab their attention.

The middle part of the story is demonstrating that that problem can be solved by the products or services offered by your brand.

The end of the story should be your best USP to ensure the viewer will remember your brand and want to find about more about it.

Lack of preparation

One of the biggest single mistakes in regards to video marketing is brands that make a video just for the sake of doing so. A video that is produced without the brand having a wider marketing strategy and distribution plan is almost guaranteed to fail.
Videos need to be just one aspect of a much bigger branding and marketing strategy.

It is crucial to understand precisely why the video is being made, the audience it is being aimed at, and what you are hoping to achieve after completing the video.
This mistake can thus be avoided by being aware of the reasons why the video is being made and who you want to see it. This should also include the platforms on which you are intending to post and share the video.

Trying to do too much

Many marketing videos fail because they are trying to achieve too much in such a short space of time. The best marketing videos for brands are those that have a singular focus.

Including an overabundance of different messages within a single video can make it overly complicated and end up just confusing your audience as to precisely what it is you are trying to say.

In some cases it may be unavoidable to have two messages within a video, but it should never include more than that. The result will be a video that is shorter and more digestible, as well as being more entertaining for the viewer.

Think about the message you want your target audience to hear and narrow it down to one or two vital points. You cannot solve every problem with just the one video, so if there are many different messages you want to put out, you may want to make multiple videos.

This will not only make these messages simpler for the viewer to consume, but will also have a healthy impact on the SEO of your brand’s website.
Avoiding common mistakes will ensure that the marketing videos you produce do the job you want them to do and cement your reputation as a quality brand.

5 Tips for Brainstorming Engaging Storylines

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Engaging storylines for videos for your brand are generally acknowledged to be a perquisite in this day and age, but the brainstorming process to try and come up with those storylines in the first place can be as somewhat trickier endeavour.

Brainstorming is important because while it can be very difficult to try and think of new ideas when you are on your own and just staring at a blank piece of paper, when creative people get together and are allowed to bounce ideas off each other, wonderful things can happen. However there are some tips to follow that can ensure the brainstorming process will be able to actually succeed in coming up with ideas that are new, exciting and above all useable.

Creating a routine

You cannot just sit around and wait for an idea to materialise when the deadline for the next video is fast approaching. Inspiration needs work, and work needs some kind of routine to be established in order for anything to get done.

Having a regular brainstorming routine gets people into the mindset of using their creativity and imagination and constant and regular brainstorming sessions will allow the brain to get used to the practice and start coming up with new ideas for videos much more easily.

Defining the process

Brainstorming meetings will have a lot more focus if everyone who is participating in them understands the level of output that they are expected to produce. Brainstorming can pay particular dividends in two particular places during the process of making a new video.

The first of those places is in the conceptual stage. This kind of meeting is usually used to find at least three of four solid ideas that your company’s Creative Director or your client can seriously consider. The story the video wants to tell, the technique or the style that it is going to use and the dominant message or metaphor that the video needs to make use of are all questions that should be considered during a brainstorming session.

Watching other videos

One of the great keys to sparking our own creativity and imagination is to watch other creative content. This isn’t about stealing or plagiarising other people’s ideas so much as it is about how other people’s ideas can inspire new ones of our own. Watch other videos, not necessarily even limited to brand videos within your own particular industry, and see if there are any character types or concepts that you could turn on their head and make your own. You could take a moment or notion that is a small part of another video and make it your main focus, or even flip the central idea to best suit your particular company or industry.

Building the right brainstorming team

A common mistake made by companies is inviting just too many people to a brainstorming session. It is important that everyone present in such a meeting is able to contribute, and anyone who is unable or unwilling to do so will actually just serve to inhibit those who would otherwise be more productive.

Generally speaking two or three people is probably enough for a meeting in which to brainstorm ideas for a new video for your brand, although there are some instances in which more people may be appropriate or necessary.
Mixing together those with copywriting and visual arts skills can produce excellent results.

Make use of your resources

Having a list of all available resources can also be a help to the brainstorming process, making it easier to come up with a story if you have access to certain location, props or even people that that story could then be wrapped around.
Brainstorming can be a powerful tool for productivity and help to plan and develop new ideas that can keep your videos engaging for a long time to come.

There Isn’t A One Size Model For Engaging Videos

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Video improves the conversion rate for customers according to the majority of businesses, but most scale-up and start-up firms have not yet really taken full advantage of the medium when it comes to using it to market their brand and in spite of this success rate, the most popular video website, YouTube, is only used by 52 percent of B2B marketers, according to a report on the social media industry by Social Media Examiner.

But videos marketing and the use of YouTube to deliver those videos can be incredibly powerful tools for B2B brands as they help to humanise their brands, engage potential customers, improve their SEO ranking on Google and create experiences that are much more memorable for customers.

The importance of creativity

The upfront cost of making marketing videos can be an issue for many companies, of course, yet possibly an even larger obstacle is a dearth of creativity. Marketers who do not diversify their videos will find their audience dwindling rather than increasing.

The truth about making engaging videos is that there is not a “one size fits all” model for success, and that making videos engaging is reliant on variety and creativity. Being creative can sound like it is easier said than done. However there are a number of different ways of creating and presenting videos that will result in diverse content and inspire even more creativity just because of their inherently different style.

Telling a story

Many people believe that the future of content marketing is using videos to tell a story. Viewers are more likely to be grabbed by a compelling story and to then keep watching.

A narrative format is a good fit for a B2B video and there are a number of ways to present such narratives, but even just having one person tell a story to the camera can be a simple way to create a worthwhile video in a very short space of time.

Getting to know you

Another good idea is to conduct an interview with your brand leaders, as this will not only humanise your brand but also showcase your expertise and assist your company to build authority in your particular niche.
Videos such as a “day in the life” of your organisation’s employees can provide a similar function. Such videos do not have to be focused solely on work and can include elements such as office birthday parties and fun and games, and can be very beneficial when it comes to recruiting new clients as it makes your company more relatable.

Event videos

Videos can also be used to help promote the fact that your brand will be a presence at a particular industry event, or showcase your attendance after the fact. These events offer plenty of chances to engage your industry fellows as well as capture fascinating sounds and sights and increase your overall brand awareness.

Sharing success stories

Case studies and video testimonials can be one of a brand’s most effective marketing tools when utilised in the correct manner. Video testimonials offer your audience the chance to look at the actual work that your company engages in, while also allowing your satisfied existing clientele to provide their own perspective on the positive experiences they have had with the services or products that you provide.

The main point of videos such as these is to hit on an angle that will genuinely interest an audience without being too self-congratulatory or overly promotional.
There is no end to the different kinds of videos that your brand can make, from running series to industry news updates, animations, and interactive Q&A sessions and beyond, all of which can be effective in marketing your brand.

Image: Flickr

Building an Emotional Connection through Animated Videos

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Cartoons were a big part of childhood for millions of people, with the fun imagery and bright colours of appeal to many different age groups. This kind of whimsy can be used in the present day to grab the attention of an audience, but even more important than engaging and entertaining that audience is touching them on an emotional level. If someone is able to form an emotional connection with your brand, it is much more likely that they will choose to become one of your customers. Animated videos of a high quality are thus are a good way for firms to connect with their potential customers on that level. Animation can still be a good fit for more serious businesses that wish to maintain an air of professionalism, as a more subtle approach can still be taken if they wish to avoid the wildly exaggerated style of cartoon characters. 

Why emotional animations are so important

The characteristics of emotional animations can not only increase your brand’s connection with customers but also bring out positive feelings that may even surprise them. People who make use of an interactive product and are entertained by it gain an often unconscious sense that the company behind that product cares about them. It is also a good idea to design your animation in the manner of a proper story, with a context, beginning, middle and end point that makes sense. Storytelling should always take precedence over bangs and flashes. However the emotional response should be kept in mind at all times. Humans have problems to solve and needs to be fulfilled, but we also have emotions and we enjoy moments that amuse us. When we are amused, our brains generate dopamine, which makes us feel good, and users who feel good are going to stay locked-in. The good news is there are a number of ways to use animation to generate the emotional response you want in your user. 

The importance of colour

One excellent method is to make use of colour. Different colours can affect people in different ways, and if there is a particular colour scheme associated with your brand then it is a good idea to make use of that in order to connect the animation with your brand in the minds of the audience. If not then you should keep in mind that people tend to be naturally drawn to bold primary and secondary colours. Colour can be particularly effective when used in whiteboard animations as you will be able to make some elements stand out more clearly. 

Why big is better

Another important thing to remember when trying to use animation to generate emotion is that big is better. Large images always draw the eye, and can be particularly impactful when used to depict an emotional response in an animated character. 

Let’s face it

This brings up another crucial aspect of animations – facial expressions. The great majority of animated videos made for brands feature a character that is fun and easy for the audience to relate to, and that empathy is encouraged by having that character display a recognisable range of emotions. Facial expressions in animations can be kept subtle and maintain a tone of professionalism while still bringing out feelings such as confusion, contentment, frustration, panic and happiness during the video. 

These are just some of the methods that can be employed to make that desirable emotional connection with viewers watching your brand’s animated video, a connection that can turn a potential customer into a real customer, and a one-time customer into a regular. Zaini Media is one of the most innovative and dynamic corporate video production firms in Dubai, and their modern filmmaking techniques combined with their catchy stories and cinematic visuals will make your animated video fulfil all your expectations. Contact them today! 

Image: Flickr

Zaini Media Puts Customer Satisfaction First!

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As one of the most dynamic and innovative corporate video production companies in Dubai, we create work that we take pride in.

We’re proud to be listed among the top video production services in the UAE by Clutch, a ratings and reviews platform based out of Washington, D.C.

We offer an array of services and customize our work to meet the needs of each client. Our list of satisfied clients includes the likes of Nike, Adidas, Samsung, National Geographic and many more.

The quality of our work speaks for itself. For example, earlier this year, Dr. Suliman AlHabib Hospital hired us to make a video promoting its orthopedic expertise. We achieved this goal using an animated short movie format as seen below:

We put together an aesthetically pleasing, simple and effective message that delivered the message to the target market segment. The result was a satisfied client, and that is our ultimate goal.

Another one of our projects was DU’s promotion of the 5G network. 5G is going to revolutionize the way we do everything online and create new possibilities that will drive innovation. To communicate this message we put together a video that would do justice to the awe-inspiring idea:


As shown above, we do not approach projects with one plan of action but rather adjust based on each client and each task to ensure that our customers receive the best value for what they are attempting to do. We encourage you to check out our complete portfolio and watch the videos to get a full picture.

We really appreciate all of our clients who have helped us get to this point. Without their support and feedback, we would not be in our position today.

Importance of Video Marketing

Why Video Marketing Is Important

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It can be a challenging trying to convince the marketing department to incorporate video as some people see it as a big commitment. The managers could be of the opinion that video production is expensive and difficult to track. That is why they will turn away the idea of looking for corporate video production in Dubai as they might not know what they are dealing with in the first place. Video marketing is not as complicated as most people think.

More than 87% of companies are now using video in their marketing campaigns. Video has a powerful effect on consumers as more than 79% of people claiming that a video from a brand helped in convincing them to buy the product or service.

Video is not only the present but also the future of marketing. That is why it crucial for companies to incorporate it into their marketing campaigns for long-term sustainability. Here are some of the reasons why you should include videos in your marketing strategy.

Very effective on social platforms

If you have been using social media for a while, you know how important video content is. According to research, 48% of people said that they are more willing to share video content with their friends compared to other forms of content. The best way you can make an impact is to post your videos.

Video is growing every day and the opportunities on social platforms like Facebook and Instagram are enormous. Video content has the highest engagement compared to other forms of multimedia. You can go ahead and post live videos as it is likely to get six times more the interaction compared to normal videos.

Good for Mobile Viewers

There was a recent study done by Delloite which found out that Americans check their mobile phones 8 billion times a day. More than 75% of the video views come from mobile. This means that you have to create custom content with mobile viewers as the priority. There has been an increasing demand for fast content and mobile is the platform of choice.

More Attention

Video content is likely to capture more attention compared to pictures or text. We live in a fast-paced world where so many things are demanding the consumer’s attention. You have a small window of opportunity to impress and using video can be very effective. Video is more effective in capturing the eyeballs compared to static ads. Studies have shown that a user is likely to spend 88% more time on a website with an engaging video.

Emotional Connection

Emotional branding is more authentic and appealing and the best way to convey it is through video. More than 94% of consumers are likely to recommend a brand that engages them emotionally. The emotions have a big impact as they create a positive ROI. You can expect a new experience with video every time. That is why companies need to create new content frequently. For more information on video marketing, you can check out https://www.zainimedia.com/



Zaini Media

Office #2304, 23rd Floor, Shatha Tower 

Dubai Media City, Dubai

+9 714-441-2092


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Strategy Strategy Strategy!

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Practical strategies for promoting your video online.

So you’ve produced that jaw dropping ad, whats happens next?

like any project, without strategy, and without a targeted plan on how to reach you
audience, your project is bound for to the recesses of the world wide webs graveyard
of unwatched videos.

Tackling your strategy is a straight forward exercise, and it begins by knowing your audience
first. This is not a mere description of the perfect persona that you are targeting in your campaign,
It goes deeper than that, almost to a subliminal level. Color schemes, denotations, tone and mood all contribute to this on a very profound level.

Strategy should not only be bound by ad spend and advertising channels, it should speak the
to your audience on a very personal wavelength. Video production techniques are evolving to
help content creators make fast paced quick cooks of content, this is not enough for strategy
to be implemented, looks to be developed, themes to be explored and tones to be set.

We are veering off the natural modes of communication and opting to quick fix solutions that
focus on quantity of views rather than quality of targeting. Your strategy should start by making
the image and the story resonate on deep microbial levels with the content digesters. Knowing your
audience is tantamount to your campaigns success, and your brand’s long term strategy.

What happened to focus group testing? Market research? and studies in to sociological changes in
audience preferences based on demographic factors?

The solution

We can’t avoid the obvious change in the way markets are reacting to the current digital storm that
is sweeping traditional media pipelines. So we must accept change, But we must also find a hybrid
mechanism that helps keep strategy at the top of the content creation pyramid. We need to reverse
engineer the way we produce content, and use technology to our advantage without it hindering the
thought process of a traditional creative approach.

Let’s use online platforms to gather data and credible research, but not neglecting the face to face interactions that we can obtain from a focus group setting, or face to face interviews with passers by. We can use both data supplement the quest for building the perfect content strategy.

A hybrid approach will work whether you a producing an animated video or corporate documentary
about your establishment, we can use data from multiple sources to build a formidable content strategy for your campaigns success.

animation agency dubai

Mac Vs PC For Animation Content Production

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As an animation studio, we are asked this question quite a lot and to be honest – it is not a quick answer and we sometime choose to stay out of it! The reason why is that it can cause powered debate’s in the animation content production industry as people feel very strongly about the systems they use and its capabilities.
To stir up a conversation like this we may actually say that a MAC is a PC! After all – a PC is abbreviated from a “personal computer” which is exactly what a MAC is as well. This has absolutely nothing to do with the hardware or software on the actual device. They may look completely different from the outside; however, this ethic disappears quite quickly once you to start to look inside of the machines as they are both made up from similar hardware components.
Essentially the real differences in the two are within the operating software. So, let’s take a look at these below:

1. Operating systems
When it comes to a preferred operating system, everyone has an opinion. If you think about how ingrained our computers are in our everyday life – no wonder people feel this way. So the three operating systems in competition are run on most desktop PCs, Apple’s OS X, Windows and the various Linux distributions. Not to forget mobile operating systems but they are completely separate to these.
Comfort zones are a big factor here as people fall into the either/or mind set and are not willing to try anything else but their chosen.
As Ben Franklin’s now-famous quote says, “Time is money”. Although this may be a bit more literal for 3D artists, we know that in general the more efficient you are, the faster you can get your project finished and move on to the next. Or tweak your current making it the best it can be and this falls outside of any operating system. So, we think that it is vital that any 3D artist uses tools that help them accomplish their tasks quickly, what saves you time and your personal organisation for your current projects.

2. Pros and Cons of Macs
Apple has done a great job of positioning Macs to be the chosen computer for creative artists. Functionalities like the Adobe’s suite of software and even the tag folders visually with colors have helped perceive this mindset. This doesn’t mean that 3D artists will benefit from these and take advantage of the visual nature of the beautifully designed interface in OS X.
Getting straight here – some of the tools just aren’t available with OS X. The biggest being its 3ds Max. To take place of these there are like for like versions available such as Maya, MODO or CINEMA 4D.
However, we need to be practical and honest in that computers will be computers! They can fail at any time no matter what make or model. However, as Apple have locked down the OS X to avoid any customization it saves time completely by not having to tweak the hardware

3. Pros and cons of Linux-based PCs
Linux isn’t a mainstream operating system but it is quite commonly used in the 3D animation industry. You could do anything with Linux from supporting your 3D programs to run faster by stripping out any extraneous software running in the background. On the other hand, generally speaking Linux often isn’t regarded as a user-friendly operating system. This has to do with the customization that can be built into Linux. So, while that customization can ultimately save a lot of time, it can also mean that a lot of learning is required.
We see Linux as a great option for those who do love customization and like to deal with complicated coding now and then. As far as we can see – there isn’t an official “boot camp” for Linux PCs functionalities and techniques and we think there doesn’t really need to be either. You always have the option of dual-booting Linux and Windows and there are plenty of tutorials online to help you do this.

4. Pros and cons of Windows-Based PC’s
We generally see a lot of love / hate relationships with windows, however it is by far the most popular operating system according to Net Market Share Online. Most people will be using it now or have used it before previously. The reason why us 3D artists may favour it is that just about every tool you could wish for is available of Windows including 3ds Max. Macs are great for anyone who doesn’t mind changing their systems and Linux systems are good for those who want extreme customization. Then Windows-based PCs are a great middle ground between the two – giving ease of use and customization
On the other hand there is more chance of serious unwanted viruses or malware with the window-based PC’s. Other operating systems definitely aren’t immune to viruses but as Windows is the most popular operating system it also means it’s the biggest target for malicious code. As a 3D artist, you’ll more than likely need internet security software running at all times. One disadvantage is that this can take away some of your processing power for your 3D programs and, depending on the security software you’re using, could completely freeze your 3D programs so this is something to be aware of.

5. So which operating system is best for you?
There is no one size fits all when it comes to operating systems so you need to find one that will help you be as efficient as you can be for your 3D projects. So, it is best to focus on what is best for you and not what you want or think that looks good. Once you come to the conclusion of these two points it should be a lot easier to look at your options in a more objective light.
At Zaini Media we always advise to go for one that is completely dedicated to your 3D work. By keeping your work computer separate, the space shall be dedicated to your work and so will the operating system. Now that you’ve had a chance review the pros and cons for each operating system, we would love to hear your thoughts and what you have chosen to work with and why!

How to build a successful video production agency in 2018 and beyond

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Some of the most asked questions we get at Zaini Media on a daily basis are “what tips can you give for starting your own video production company in Dubai?” and “What are the first steps to take to set-up a successful video production agency?”.
This is definitely one for Zaini Media’s CEO Hashem Zaini to answer as he started the business 6 years ago with 2018 now beings its strongest

A good starting point is to firstly decide the type of business you want to have. Such as a free lancing, picking up new projects from time to time and working solely. Or maybe you favour a more medium size business where you might be involved in the sales side and hire free lancers or outsource some of the project work. The last option being a larger enterprise business where individuals would be required to carry out a range of different roles from HR to design and project management. This option means you can choose the role you want and love such as editing as your employees can fulfil the other jobs.

Hashem started Zaini Media carrying out most of the tasks himself from videography, project management and sales with the plan to hire employees at the right time which were highly skilled in one of these areas. This meant that projects were delivered to the highest standards by having absolute expertise in each area. The sales roles were the first that Hashem hired so that the increase in revenue allowed the business grow before taking on the highly skilled professionals.

In 2018 Hashem is now managing strategy and creative – being the head creative director at the video firm – handing over projects to the now team of 11.

Here are Hashem’s top 3 tips to survive in the early days of set-up

1. Have the video technical capabilities and understanding whether that is from yourself or you have the ability to hire people who do.

2. Have a strong understanding in sales and proposing projects to prospects and clients. This involves establishing and building relationships, networking with the ability to connect with your target customers. Such as finding and connecting with multiple types of businesses if you are aiming to deliver corporate videos.

3. Analysis is one of the most important components where you plan your resources and strategy to reach the correct prospects. You must understand what has worked well for you, your employees and what has not so that you can improve. For instance, if video creation is not your strong point – hire a really savvy videographer and become potential business partners. You may take lower fees yourself but the ball will start rolling which is effective longer term.

In general it is quite hard to find exceptional, good and strong video agencies so having the best resources is extremely vital to growing your agency and becoming a successful firm – beating the competition.

Now moving onto the creative aspect. We see many agencies and businesses turn into mass production houses for films and video which means one thing. High client turnover, low retention and non-existing lasting relationships. This type of business growth usually means the most important creative aspect is lost which is the one of the most valuable parts of your business.
Essentially your network and clients will always come back for more if the outcome is unique and one of a kind which does not happen when you are mass producing. Creating this level of high calibre work allows you and your team to grow your creative skills and always keep improving the exceptional work you are delivering.

Your company values and beliefs should be what drives you through each project and process. Not getting caught up is large revenue generators when you have the opportunity for your creativity to flourish with a project full of inspirational opportunities.

Don’t forget why you are doing this

Zaini Media Dives into Virtual Reality in Dubai

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As a content provider for animation and story based adverts for the past 5 years in Dubai,
Zaini Media set a new goal to it’s arsenal of achievements, and that is to transform it’s
animation and storytelling skill set into the virtual reality and immersive technology.

With the advent of high level hardware such as the htc vive and the oculus rift, a
new age of developers and game based first person story tellers has emerged
With virtual reality and augmented reality being a scarce medium in dubai and the gcc region
for the lack of the techinical know how that surrounded it’s early onset development,
The company has invested in up and coming artists and developers that have seen the
opportunity as medium that will take over the virtual storytelling scene by storm.

Virtual reality in Dubai is no longer a boring, copycat medium, Our vr team has come to shore.

Animation video

Top Ten Video Animation Tips from Zaini Media

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Mastering any type of animation requires hard work and continuous learning, being described as one of the hardest skills to learn. It can take year and years of practicing the techniques to become an expert.

As a experienced animation agency we have put together our top ten tips for you which we have seen happen many times and some simple changes could really change one’s animation quality. We wanted to share these with you and hope you find them valuable.

1. Start working in different spaces

Within our team we have seen output and delivery timings become significantly faster when we work remotely. There are no interruptions and of course you can increase your generation of ideas with extra inspiration from being in a completely different surrounding. In the office – having a comfortable setting and being somewhere you can let your imagination wander would be perfect! Good to have your colleagues at a close call so you can brainstorm your ideas too.

2. Listen and understand the brief, amends and feedback

Yes we did said you need to use your imagination and create unique new ideas. However if these do not follow feedback or even the original brief then your hard work is pointless. You can be the best animator in the world but if it is not in line with requirements then there will be an issue.

3. Take constructive criticism

Positive or negative feedback is there to help you create the best possible animation. When you have had your head in an animation all day, really living and feeling it – you can easily miss a main point. Also two or more brains work better than one. Some of our top animations have stemmed from a team brainstorm or a chat over a coffee or lunch. So do not be dishearten if you receive negative feedback as we should all be grateful for any type of feedback.

4. Over animating does not improve your animation

Animation really does not mean moving a character or object around as much as possible in each frame; it means making something look real and essentially bringing it to life. We have seen many times before young and eager animators move their assets around a lot. Instead you should step back and breath, thinking what does this type of character need to do to get their point across? Rather than just moving the object from A – Z. Try to become the character and get into their head. Even act it out yourself and get a second opinion. This way we guarantee you will not need as much movement.

5. Do you have a doubt? Throw it out!

We all want our animation to be perfect and to be like how we imagined it in our minds. If this is not working out and additional parts are being incorporated then we advise you start again. Andrew Gordon and Robb Denovan are the two directing animators at Pixar Animation Studios in USA. Both animators have quoted many times that one of the most seen errors amongst animators is over complex scenes. So what they do and recommend is that if a scene is becoming too confusing or complicated, then save your work, and start again from scratch. We could not agree more! Less is more or as some say – keep it simple.

6. Ask for feedback when ever you can

Yes we know that negative feedback can hurt sometimes after you have spent hours or even days on the animation video. However if you look at this in the way that if you have a dramatic and very funny ending but this is not portrayed in the characters faces – then changing it will completely improve the whole piece. Feedback to make your team laugh can be a good goal and feedback that will change your piece.

7. Quiet moments really are important

After many years of working with different levelled animators we have seen that silence and quiet moments are missing, when actually the most important. Think of a silent moment as your chance to share the impressions of the character and get their feelings during that scene across. This also gives the audience a chance to connect with the character. So all in all this is a win win tactic.

8. Know your ending before you figure out the middle

Endings can be the hardest part of any story. So tackling it at the beginning or latest the middle will really help you out. Once you are clear on what it is there the rest will fall into place we promise!

9. Try not to add to much information in into a shot

Trying to wedge as much information in one shot is another trait we see on a regular basis. This can really effect the characters and the whole storyline as the essence will be missed by trying to share too much at once. Again we will safe simple is the most effective.

10. Do you like animation or do you like to animate?

We worked with R&R agency to create the Dubai Font animation video. Rosana Urbes, owner at R&R Animation tells that before you jump into animation you need to understand if you want to become an animator. Admiring someones animation video is very different to carrying it out. It takes countless hours and days repeating the same scenes and sketches to get the perfect scenes. Motivation and pro activity is a must as well as a lot of hard work.

Zaini Media launches the official Dubai Font Animation Video

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Zaini Media had the honour to work with Y & R agency to produce the official animated video to showcase the first city being Dubai to launch its very own font.

As an award winning video and animation agency, we worked with Dubai’s crown prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to support the launch of their very own Microsoft font through a spectacular animation video.

We have now been established in the region for 11 years and were chosen to strategise and deliver the work, being part of the One Book Project. The collaboration also involved working closely with the talented composer Don Fuego, the former VP of legendary Los-Angeles based label Def Jam.

We have seen out of this world results so far, having received over 50 million impressions worldwide in a matter of weeks and this is expected to keep increasing. Being part of a worldwide talking point is a great feeling after all the effort and hard work the team put into this successful collaboration. We have seen the video posted by Dubai’s Prince Hamdan where he explained that the font was for self-expression meaning strength and freedom. The official hashtag trend he started was #ExpressYou which has gone viral since the post was published on Social Media channels. The font will now been adopted and used in all official correspondence in government institutions worldwide.

Hashem Zaini, founder and CEO of Zaini Media, spoke to the press about this piece of work “This is the actual reward and the absolute best reward of being in this business and the financial aspect is just a way to spread good vibes and creativity around the globe. The animation demonstrates our ongoing commitment to every client we service. Our team work and creative execution was very well thought out and now has been showcased worldwide which we are very proud of. International recognition and adding to our awards is the next natural step”.

View the animation 

Download the Font

Hilarious TV commercial gives us a fun and slow-mo peak at the perks of good hotel service for Booking.com

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Whats not to love with epic exaggerated commercials? Ad agency Wieden+Kennedy brings us this funny new Tv spot for Booking.com to highlight the little things we enjoy in our hotel vacations.

Mixed up with dramatic slow-mo acting, a long haired dude and his electrifying  blowdryer, round things and amazing footwear, this commercial is fun to watch from start to finish backed up by awesome nonsensical narration  by John Dimaggio, Bender’s voice from the animated series, Futurama.



More than crazy humor, this ad shows what stunning visuals and great performance, not to mention a pretty enjoyable script can do to make a company stand out. People like to watch fun videos and this ad is definitely content-sharing worthy. Its bold and its surprising and the kind of commercial we don’t just skip in Youtube.

Watch the Commercial here

Source: Adweek.com


Tutorial Preview: Model your own CG bullets

Posted by | CGI And Rendering, Postproduction | No Comments

We all love those gritty action films with Bruce Willis punchlines, Rambo rampage and guns with  unlimited bullets.

In case you want to make your own action film, bullets will always be on top of the list, and lots of them.

We know that bullets are kinda expensive and we don’t advise that you use real ones. So to help you out with that bit, CGtuts+ gets into detail with modeling and compositing your own digital bullets right at your own computer.

Bullets and Peww peww

Bullets and Peww peww


To get you geared up you’ll need more than just Illustrator on this one so make sure you have a powerful computer and a lot of free time.

Let’s start by going here: Bullet Compositing Tutorial

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