Social Media Archives - Zaini Media

Building an Emotional Connection through Animated Videos

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Cartoons were a big part of childhood for millions of people, with the fun imagery and bright colours of appeal to many different age groups. This kind of whimsy can be used in the present day to grab the attention of an audience, but even more important than engaging and entertaining that audience is touching them on an emotional level. If someone is able to form an emotional connection with your brand, it is much more likely that they will choose to become one of your customers. Animated videos of a high quality are thus are a good way for firms to connect with their potential customers on that level. Animation can still be a good fit for more serious businesses that wish to maintain an air of professionalism, as a more subtle approach can still be taken if they wish to avoid the wildly exaggerated style of cartoon characters. 

Why emotional animations are so important

The characteristics of emotional animations can not only increase your brand’s connection with customers but also bring out positive feelings that may even surprise them. People who make use of an interactive product and are entertained by it gain an often unconscious sense that the company behind that product cares about them. It is also a good idea to design your animation in the manner of a proper story, with a context, beginning, middle and end point that makes sense. Storytelling should always take precedence over bangs and flashes. However the emotional response should be kept in mind at all times. Humans have problems to solve and needs to be fulfilled, but we also have emotions and we enjoy moments that amuse us. When we are amused, our brains generate dopamine, which makes us feel good, and users who feel good are going to stay locked-in. The good news is there are a number of ways to use animation to generate the emotional response you want in your user. 

The importance of colour

One excellent method is to make use of colour. Different colours can affect people in different ways, and if there is a particular colour scheme associated with your brand then it is a good idea to make use of that in order to connect the animation with your brand in the minds of the audience. If not then you should keep in mind that people tend to be naturally drawn to bold primary and secondary colours. Colour can be particularly effective when used in whiteboard animations as you will be able to make some elements stand out more clearly. 

Why big is better

Another important thing to remember when trying to use animation to generate emotion is that big is better. Large images always draw the eye, and can be particularly impactful when used to depict an emotional response in an animated character. 

Let’s face it

This brings up another crucial aspect of animations – facial expressions. The great majority of animated videos made for brands feature a character that is fun and easy for the audience to relate to, and that empathy is encouraged by having that character display a recognisable range of emotions. Facial expressions in animations can be kept subtle and maintain a tone of professionalism while still bringing out feelings such as confusion, contentment, frustration, panic and happiness during the video. 

These are just some of the methods that can be employed to make that desirable emotional connection with viewers watching your brand’s animated video, a connection that can turn a potential customer into a real customer, and a one-time customer into a regular. Zaini Media is one of the most innovative and dynamic corporate video production firms in Dubai, and their modern filmmaking techniques combined with their catchy stories and cinematic visuals will make your animated video fulfil all your expectations. Contact them today! 

Image: Flickr

Zaini Media Puts Customer Satisfaction First!

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As one of the most dynamic and innovative corporate video production companies in Dubai, we create work that we take pride in.

We’re proud to be listed among the top video production services in the UAE by Clutch, a ratings and reviews platform based out of Washington, D.C.

We offer an array of services and customize our work to meet the needs of each client. Our list of satisfied clients includes the likes of Nike, Adidas, Samsung, National Geographic and many more.

The quality of our work speaks for itself. For example, earlier this year, Dr. Suliman AlHabib Hospital hired us to make a video promoting its orthopedic expertise. We achieved this goal using an animated short movie format as seen below:

We put together an aesthetically pleasing, simple and effective message that delivered the message to the target market segment. The result was a satisfied client, and that is our ultimate goal.

Another one of our projects was DU’s promotion of the 5G network. 5G is going to revolutionize the way we do everything online and create new possibilities that will drive innovation. To communicate this message we put together a video that would do justice to the awe-inspiring idea:


As shown above, we do not approach projects with one plan of action but rather adjust based on each client and each task to ensure that our customers receive the best value for what they are attempting to do. We encourage you to check out our complete portfolio and watch the videos to get a full picture.

We really appreciate all of our clients who have helped us get to this point. Without their support and feedback, we would not be in our position today.

Importance of Video Marketing

Why Video Marketing Is Important

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It can be a challenging trying to convince the marketing department to incorporate video as some people see it as a big commitment. The managers could be of the opinion that video production is expensive and difficult to track. That is why they will turn away the idea of looking for corporate video production in Dubai as they might not know what they are dealing with in the first place. Video marketing is not as complicated as most people think.

More than 87% of companies are now using video in their marketing campaigns. Video has a powerful effect on consumers as more than 79% of people claiming that a video from a brand helped in convincing them to buy the product or service.

Video is not only the present but also the future of marketing. That is why it crucial for companies to incorporate it into their marketing campaigns for long-term sustainability. Here are some of the reasons why you should include videos in your marketing strategy.

Very effective on social platforms

If you have been using social media for a while, you know how important video content is. According to research, 48% of people said that they are more willing to share video content with their friends compared to other forms of content. The best way you can make an impact is to post your videos.

Video is growing every day and the opportunities on social platforms like Facebook and Instagram are enormous. Video content has the highest engagement compared to other forms of multimedia. You can go ahead and post live videos as it is likely to get six times more the interaction compared to normal videos.

Good for Mobile Viewers

There was a recent study done by Delloite which found out that Americans check their mobile phones 8 billion times a day. More than 75% of the video views come from mobile. This means that you have to create custom content with mobile viewers as the priority. There has been an increasing demand for fast content and mobile is the platform of choice.

More Attention

Video content is likely to capture more attention compared to pictures or text. We live in a fast-paced world where so many things are demanding the consumer’s attention. You have a small window of opportunity to impress and using video can be very effective. Video is more effective in capturing the eyeballs compared to static ads. Studies have shown that a user is likely to spend 88% more time on a website with an engaging video.

Emotional Connection

Emotional branding is more authentic and appealing and the best way to convey it is through video. More than 94% of consumers are likely to recommend a brand that engages them emotionally. The emotions have a big impact as they create a positive ROI. You can expect a new experience with video every time. That is why companies need to create new content frequently. For more information on video marketing, you can check out



Zaini Media

Office #2304, 23rd Floor, Shatha Tower 

Dubai Media City, Dubai

+9 714-441-2092


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Strategy Strategy Strategy!

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Practical strategies for promoting your video online.

So you’ve produced that jaw dropping ad, whats happens next?

like any project, without strategy, and without a targeted plan on how to reach you
audience, your project is bound for to the recesses of the world wide webs graveyard
of unwatched videos.

Tackling your strategy is a straight forward exercise, and it begins by knowing your audience
first. This is not a mere description of the perfect persona that you are targeting in your campaign,
It goes deeper than that, almost to a subliminal level. Color schemes, denotations, tone and mood all contribute to this on a very profound level.

Strategy should not only be bound by ad spend and advertising channels, it should speak the
to your audience on a very personal wavelength. Video production techniques are evolving to
help content creators make fast paced quick cooks of content, this is not enough for strategy
to be implemented, looks to be developed, themes to be explored and tones to be set.

We are veering off the natural modes of communication and opting to quick fix solutions that
focus on quantity of views rather than quality of targeting. Your strategy should start by making
the image and the story resonate on deep microbial levels with the content digesters. Knowing your
audience is tantamount to your campaigns success, and your brand’s long term strategy.

What happened to focus group testing? Market research? and studies in to sociological changes in
audience preferences based on demographic factors?

The solution

We can’t avoid the obvious change in the way markets are reacting to the current digital storm that
is sweeping traditional media pipelines. So we must accept change, But we must also find a hybrid
mechanism that helps keep strategy at the top of the content creation pyramid. We need to reverse
engineer the way we produce content, and use technology to our advantage without it hindering the
thought process of a traditional creative approach.

Let’s use online platforms to gather data and credible research, but not neglecting the face to face interactions that we can obtain from a focus group setting, or face to face interviews with passers by. We can use both data supplement the quest for building the perfect content strategy.

A hybrid approach will work whether you a producing an animated video or corporate documentary
about your establishment, we can use data from multiple sources to build a formidable content strategy for your campaigns success.

Zaini Media Dives into Virtual Reality in Dubai

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As a content provider for animation and story based adverts for the past 5 years in Dubai,
Zaini Media set a new goal to it’s arsenal of achievements, and that is to transform it’s
animation and storytelling skill set into the virtual reality and immersive technology.

With the advent of high level hardware such as the htc vive and the oculus rift, a
new age of developers and game based first person story tellers has emerged
With virtual reality and augmented reality being a scarce medium in dubai and the gcc region
for the lack of the techinical know how that surrounded it’s early onset development,
The company has invested in up and coming artists and developers that have seen the
opportunity as medium that will take over the virtual storytelling scene by storm.

Virtual reality in Dubai is no longer a boring, copycat medium, Our vr team has come to shore.

Animation video

Top Ten Video Animation Tips from Zaini Media

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Mastering any type of animation requires hard work and continuous learning, being described as one of the hardest skills to learn. It can take year and years of practicing the techniques to become an expert.

As a experienced animation agency we have put together our top ten tips for you which we have seen happen many times and some simple changes could really change one’s animation quality. We wanted to share these with you and hope you find them valuable.

1. Start working in different spaces

Within our team we have seen output and delivery timings become significantly faster when we work remotely. There are no interruptions and of course you can increase your generation of ideas with extra inspiration from being in a completely different surrounding. In the office – having a comfortable setting and being somewhere you can let your imagination wander would be perfect! Good to have your colleagues at a close call so you can brainstorm your ideas too.

2. Listen and understand the brief, amends and feedback

Yes we did said you need to use your imagination and create unique new ideas. However if these do not follow feedback or even the original brief then your hard work is pointless. You can be the best animator in the world but if it is not in line with requirements then there will be an issue.

3. Take constructive criticism

Positive or negative feedback is there to help you create the best possible animation. When you have had your head in an animation all day, really living and feeling it – you can easily miss a main point. Also two or more brains work better than one. Some of our top animations have stemmed from a team brainstorm or a chat over a coffee or lunch. So do not be dishearten if you receive negative feedback as we should all be grateful for any type of feedback.

4. Over animating does not improve your animation

Animation really does not mean moving a character or object around as much as possible in each frame; it means making something look real and essentially bringing it to life. We have seen many times before young and eager animators move their assets around a lot. Instead you should step back and breath, thinking what does this type of character need to do to get their point across? Rather than just moving the object from A – Z. Try to become the character and get into their head. Even act it out yourself and get a second opinion. This way we guarantee you will not need as much movement.

5. Do you have a doubt? Throw it out!

We all want our animation to be perfect and to be like how we imagined it in our minds. If this is not working out and additional parts are being incorporated then we advise you start again. Andrew Gordon and Robb Denovan are the two directing animators at Pixar Animation Studios in USA. Both animators have quoted many times that one of the most seen errors amongst animators is over complex scenes. So what they do and recommend is that if a scene is becoming too confusing or complicated, then save your work, and start again from scratch. We could not agree more! Less is more or as some say – keep it simple.

6. Ask for feedback when ever you can

Yes we know that negative feedback can hurt sometimes after you have spent hours or even days on the animation video. However if you look at this in the way that if you have a dramatic and very funny ending but this is not portrayed in the characters faces – then changing it will completely improve the whole piece. Feedback to make your team laugh can be a good goal and feedback that will change your piece.

7. Quiet moments really are important

After many years of working with different levelled animators we have seen that silence and quiet moments are missing, when actually the most important. Think of a silent moment as your chance to share the impressions of the character and get their feelings during that scene across. This also gives the audience a chance to connect with the character. So all in all this is a win win tactic.

8. Know your ending before you figure out the middle

Endings can be the hardest part of any story. So tackling it at the beginning or latest the middle will really help you out. Once you are clear on what it is there the rest will fall into place we promise!

9. Try not to add to much information in into a shot

Trying to wedge as much information in one shot is another trait we see on a regular basis. This can really effect the characters and the whole storyline as the essence will be missed by trying to share too much at once. Again we will safe simple is the most effective.

10. Do you like animation or do you like to animate?

We worked with R&R agency to create the Dubai Font animation video. Rosana Urbes, owner at R&R Animation tells that before you jump into animation you need to understand if you want to become an animator. Admiring someones animation video is very different to carrying it out. It takes countless hours and days repeating the same scenes and sketches to get the perfect scenes. Motivation and pro activity is a must as well as a lot of hard work.

Hilarious TV commercial gives us a fun and slow-mo peak at the perks of good hotel service for

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Whats not to love with epic exaggerated commercials? Ad agency Wieden+Kennedy brings us this funny new Tv spot for to highlight the little things we enjoy in our hotel vacations.

Mixed up with dramatic slow-mo acting, a long haired dude and his electrifying  blowdryer, round things and amazing footwear, this commercial is fun to watch from start to finish backed up by awesome nonsensical narration  by John Dimaggio, Bender’s voice from the animated series, Futurama.



More than crazy humor, this ad shows what stunning visuals and great performance, not to mention a pretty enjoyable script can do to make a company stand out. People like to watch fun videos and this ad is definitely content-sharing worthy. Its bold and its surprising and the kind of commercial we don’t just skip in Youtube.

Watch the Commercial here



Short film relates the story of a teenagers quest to find the truth about his girlfriend through social media

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Adweek takes us to this riveting story of  how social media can be misleading in this film that debuted in the Toronto Film festival and created by students Walter Woodman and Patrick Cederberg from Ryerson University.

The 17 minute short film depicts the story of Noah within the digital realm, a young teenager who has doubts about his girlfriends loyalties and  dreads an end to their relationship.  It documents  his whole process through a unique perspective through computers and smartphone screens as he looks for clues for his girlfriends intentions in Social Media channels



17 minute short film entry to the Toronto Film Festival

17 minute short film entry to the Toronto Film Festival

Watch the film on the highlighted word

Apple introduces new Mac Pro set for release early next year!

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Apple lovers are quite thrilled with the upcoming release of the new Apple Mac Pro next year- which will be in a few days.

Digital Arts Magazine has given the shoutout about the latest model in Apple’s array of Mac computers as they take us to a preview of the new model Here’s the review

Apple introduces its lates Mac Pro in the collection

Apple introduces its lates Mac Pro in the collection

The  model was designed and intended for creative professionals and engineers,

The Mac Pro adds in custom  motherboards with SSD through PCI-Express 3.0 slots. Its geared with 12GB of DDR3 DRAM and dual Advanced Micro Devices FirePro D300 GPUs. A big  plus is the  Thunderbolt 2 ports which can transfer data at the rate of 20Gbps

Great news for us here at Zaini and we are as excited as any Mac fan.

Hello world!

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Welcome to our blog at Zaini Media!

We like to talk  and share about a lot of things and we are happy to bring you in on our conversation.

There is so much that we love to do and we want to get you up close on how we do things in the office. Plus get a bit of inspiration from other works and designers out there.

The world is such a big place and we are here to give you a nice glimpse at the world we live in- Design, Animation and Video Production.

Feel free to read and enjoy our blog and if you want to have a chat with us. we’d certainly love to.

Share your creativity



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