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Why videos run the internet in 2021?

How faster could I have had you land in here if this were a video on the said title?

Welcome to the 21st century Gen Ys and Gen Zs and their constantly diminishing attention spans. Fact be told, it’s not that hard to explain why video is so popular these days. From statistics to proofs, everything suggests how video is an easy-to-digest capsule that gives our eyes the treat it deserves from the overabundance of textual content one has to run through. Which again leaves us unsurprised on why the world reportedly watches a billion hours of YouTube videos per day. This incredible metric is proof enough to say videos have dominated the digital space for a while and will continue growing.

Video being a versatile and engaging content format, not only offers us a real-life running picture of what is going around, but also makes it easy to share across multiple networking platforms thus ensuring a broader reach.

Let’s talk marketing now,

Marketing and Video go together like Mac and cheese.

Video marketing is definitely not a new dish to the table, but the attention it has been grabbing is outshining every other format. With technology and the internet hanging around in everybody’s pockets and desks, constantly being checked upon, it really doesn’t take too long before a creative video content goes viral.

It is a known fact that the Human attention spans are proven to be less than that of a goldfish, putting emphasis on the effects of an increasingly digitized lifestyle we all have been living, on our brains. The pro pointer about a video is that it is quick to impact while striking an emotional bond with its viewers. People want to be fed stimulating content that ensures them the quality of content they signed up for. Which they get with the appealing visual and sound elements associated with a video. From news updates from TV channels and traditional television commercials to today’s ever happening grounds like YouTube, Snapchat, Vimeo, Facebook, and even Instagram, it’s no secret that video has become a staple in our routine.

Running over the most recent video marketing statistics from Cisco, we have a promising future for video production and marketing as it says “video will continue to dominate internet traffic with 80% of global internet consumption derived from the video”. The report also mentions its predictions on video-generated traffic stating “Video will represent 82% of all IP traffic in 2021, including consumer and business IP traffic, amounting to a million minutes of video transmitted through networks every second”.

A prediction of how well live videos are going to do has also been included stating that Live video is expected to grow 15-fold, from 3% of internet video traffic to 13% by 2021. Video marketing can be put to use in many different ways. Product explainer videos, Landing pages, Blog articles, Motion graphics advertising, and online webinars. But the most common and effective platform is undoubtedly ‘Social Media. Social video generates 1200% more shares than texts and image content combined. Video can increase landing page conversions by 13%.

Video content is more convenient and efficient for the consumer to decide on products. On the other hand, video marketing provides marketers with an eye-catching, versatile, and shareable medium to reach out to their audiences. Studies have presented a 64-85% increase in the likelihood of consumers purchasing a product or service that has video representation. Setting up a personal connection with buyers by means of video marketing is a key element in the future of the online marketing world.

Videos are an efficient way to introduce your product. An explanatory video is a useful tool when it comes to getting your potential buyers to learn about a new product. Promotional videos can have significant advantages for businesses and organizations contributing to increased traffic across all sectors. Using video content has helped increase user understanding of a product or service, says 94% of marketers around the world. Customers will only buy a product when they are convinced of what it does and how it helps them. Video promotions will offer a clearer understanding of the principles and benefits of a product or service. The use of attractive visual media will help a buyer feel more satisfied in their purchase. This contributes to the trust and credibility of the company’s services and products.

When talking videos, we have plenty of different types of videos out there. Video production houses are flourishing with creative, bold, and catchy ideas. A major part of creating effective video content is having a solid understanding of your organization’s or product’s purpose. You will have to make sure your message is loud and clear to the audience.

Here is a breakdown of different types of videos that take the spotlight:

  • Live video is the ticket to get up close and connect with your audience, and it works particularly on social channels. With the current pandemic situation, live videos and demonstrations have had a huge role in ensuring engagement during an online session.
  • Explainer videos:  Their purpose is to educate people about your product and its working, instructions, and applications in a nutshell.
  • Product reviews: Curated video content by brand ambassadors in exchange for the brand’s products. This is the classic influencer+brand promotion technique that is followed by social media content creators and influencers looking to boost up their social following. This can work out well for the brand in essentially bagging free advertisements for their product. A better and desired engagement can be obtained from this and it can also help your market research.
  • Interviews: They can help to make conversations between two parties exciting. It could showcase a popular guest or an influencer. Videos featuring people who have a greater impact on society can help the video serve its purpose of reaching a huge audience.

Users say that product explanatory videos help them decide better. Viewers who like a company’s promotional video online are 90% more likely to make an order from that company in the future. It’s not just the general brands, B2B organizations also use videos in their marketing campaign. It is reported that an average internet user tends to spend 88% more time on a website with video than a one without. 

A video is not just a collection of fun, moving clips. It takes hours of idea storming, content development, filming, post-shoot works, edits and modifications, and a hundred more tasks to get an inspiring video made. Giving the viewer a real glimpse of who you are, what you do, and how are you helping them, is what makes the video authentic and gives it life.

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