There is no clear cut formula for creating beautiful images and videos. At the end of the day, if you’re trying to capture as much as possible from the scene that you have, there are multiple things to look at, such as sensor size, dynamic range and the technical aspects of the camera used. Frequently people make the mistake of thinking expensive cameras can help you end up making a Hollywood movie. But that’s not the reality! Its a combination of multiple factors such as Art Direction, Production Quality, but most of the time it’s just the common sense and creativity and having that eye for detail.